Direct Tv Online Bill Payments! Blockbuster, Inc., features a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers need to download movies, they could; but they are able to only get it done in Blockbuster stores.
The move, announced yesterday, is a component of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to stop Internet-based rival Netflix from enroaching on its market share, has were fighting a losing battle. As consumers transferred to renting movies over the Internet and having them delivered in the mail, Blockbuster was instructed to close a lot of its brick-and-mortar stores. However, even its online rental branch, that has been meant to handle Netflix without treatment turf, never became as big and profitable because retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster is going to be setting up kiosks in a very select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, obviously, is consumers should not only own an Archos-manufacturerd portable movie player, and can also still ought to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a movie, and possess it brought to their door (often from the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of their Apple TV box similar privileges: Movies might be searched, rented and watched within minutes just by using a wireless Internet connection as well as the Apple TV hardware connected for their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are actually offering video at will for years.
With such competition, it really is hard to see why consumers will desire to drive to some neighborhood Blockbuster only to download a film onto a motion picture player that they're going to have to buy on their own.
One way Blockbuster might make this plan more lucrative is if they opened the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk that permit you to plug your iPod into and download a show immediately would have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes from your comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving to their neighborhood Blockbuster store instead of using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix within the movie rental business.
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